Water We Talking About?
EPISODES
Putting Ourselves In Someone Else's Position
After becoming burnt out working TV news, Kelley Dearing Smith took on a new challenge with Louisville Water. Now, the VP of Communications & Marketing helps Louisville Water tell stories -- and it all starts with listening.
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Never Give The Same Presentation Twice
One of the best ways Joe Zuback, Principal at Global Water Advisors, has found to connect with an audience is to establish commonality with them, and he does so by researching each audience in detail before presenting or speaking.
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Water Is My Path
As lover of both science and art, Aoife Kelleher, Business Development Manager at BlueTech Research, started her career using art to promote a science gallery, to make it more accessible for more people. Aoife has carried that approach with her in the water industry, including while working on the Netflix documentary “Brave Blue World”
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Water Is The Medium Of The People Business
As an early adopter of the podcasting medium in the water industry, Travis Loop, Founder & Producer of waterloop, uses his platform to focus on and share solutions, as well as sharing success stories, and inspiring people to not give up.
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The Face Of The Water Industry
After breaking into the water industry with PennWell, Angela Godwin became the face and voice of the industry through her work with Endeavor Business Media, and now as Principal Partner with Rogue Monkey Media.
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[AUDIO] Water Is The Canary In The Coal Mine
What does the design aesthetic of a logo tell us about a business? Lorenzo Falzarano, founder of Orb, shares his unique perspective on design, and talks about how we validate that our water is safe for use and reuse.
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The Water Heroes
After spending a decade working on the utility side of the industry, Hugh Sinclair, Vice President – National Practice Lead For Asset Management at Arcadis, now spends his time focusing on the people who do the work – the heroes of the industry – and finds that understanding someone’s story is the most effective vehicle to create empathy and context around their collaborative partnerships.
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Crowdsourced Campaigning & Messaging
For Mike Wade, Executive Director for the California Farm Water Coalition, spending north of $140,000 in crowdsourced funds for an ad and campaign to get the word out to policymakers and the entire country on the devastating effects of the droughts in the west was worth the cost.
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Writing The Story As I Go
Shea Dunifon, aka Lady Caca, the Education Coordinator for Pinellas County Government finds that the best way to share stories is to start with the basics and keep the message simple.
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Don’t Market Water As Water
For Mary Conley Eggert, Founder of Global Water Works, it’s of the utmost importance to solve the global water crisis in this generation. And that takes everyone working together.
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WATER WE TALKING ABOUT?
Water and wastewater technology vendors have historically struggled to market themselves effectively. The Water We Talking About? podcast, produced by Water Online, looks to change that. Hosts Adam Tank of Transcend Water and Jim Lauria of Mazzei Injector Company bring together the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
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